FMCG & Retail 

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Today’s cyber-criminals are clever, and the counterfeit market continues to grow as fake websites look more realistic and illegitimate offers are made more enticing. With retailers depending on broad supply and distribution chains – and with counterfeiters often able to replicate labeling with ease – FMCG goods have become a prominent target.

Unauthorized use of your intellectual property will divert traffic from your brand and expose your customers to fraudulent sites or counterfeit goods. Safeguarding your customer traffic and protecting your legitimate route to market is therefore of paramount importance.

Customer diversion results not only in loss of revenue but also a dilution of your brand equity. Listings offering unauthorized products on rogue sites will lead to lost sales and reputational issues – as will a lack of visibility in the social media and app marketplace environment.

NetNames can offer you a focused online brand protection program to fight these threats and maintain your brand’s value and status.

The sale of counterfeit goods represents between 5% and 7% of all world trade

Globally, 1 in 6 customers have knowingly purchased fake products

Retailers lose between $300m and $400m annually to copycats and counterfeiters

Fake food products account for as much as 15% of all the illegal goods seized in six leading global markets

The illicit trade in cigarettes costs the EU and member states over €10 billion each year in lost tax and customs revenue; and about 65% of cigarettes seized in the EU are counterfeit.

34% of business managers in the retail industry are extremely or very concerned about keeping their brand and trademarks protected in the evolving web landscape.

NetNames use their technology platforms, expert analysts and extensive knowledge of our business to flag infringements and counterfeits and assist in getting them removed

John Brailey
Global Trade Mark Counsel at Unilever

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