Mobile apps are the latest online platform allowing organizations to interact with their customers. With mobile devices now outselling desktops and laptops, cyber-criminals are increasingly using apps to commit fraud. In fact, many different types of crime are committed using apps, including trademark infringements, counterfeiting, malware and phishing attacks.
The 100 billionth app was downloaded from Apple’s App Store in June 2015, seven years after the store launched, with over 25 billion downloads in the previous 12 months. That’s over ten apps for every person on the planet
Comscore reported in May 2014 that, for the first time, mobile apps accounted for more than half of all digital media time
Some estimates put the number of users of the top four app marketplaces at over two billion
It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.
In July, luxury brands won a significant victory in their battle with the billion-dollar online counterfeit industry. The Court of Appeal in London ruled that Richemont, owner of Cartier and many other prestigious labels, could ask internet service providers to block access to websites selling counterfeit goods.